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About us

Our Mission


Deliver fresh fruits and vegetables to nourish your loved ones with nature's best.

To do so, we collaborate with local farmers who care about the environment and cultivate their produce with love.

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The Fresh Concept


From your local farmer to your door, discover how we deliver our multiple varieties of fruits and vegetables and bring you happiness.

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Our Creations

Explore our handpicked fruits and vegetables, each carefully sourced to convey freshness, quality, and a touch of nature's bounty.

Meet our team of experts

Dedicated professionals driving our commitment to quality

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.

Fresh Produce Team

Chief Marketing Officer

Mich is our expert in the fruit and vegetable industry. With years of experience as a produce manager, Mich has helped our store to become a leading provider of fresh and healthy produce. Mich is committed to ensuring that our customers receive the best quality fruits and vegetables.

Emma Johnson

Chief Sustainability Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.

Iris Joe

Chief Operations Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.